Time to go get a Mac, so says Apple Computer. If you have not already seen the marketing blitz campaign, you will. The TV commercials where the guy in a suit, the PC, talks to the very cool and confident young person, the Mac, offers the Apple view of their customer base. Now, I like the commercials, but could this be part of the Apple problem? Macs appeal to the younger, hip generation, but when they grow up, they abandon Mac for the PC.
I have an idea, offer a PC trade in coupon. For anyone who is willing to trade in their Pentium 4 or better, offer them $350 off the price of an iMac. That would get alot more attention then cute commercials.
I am hoping to hold off until August to get the latest iMac. You really should consider one for your computing needs.
