I subscribe to the latest Best Buy news, and their latest BEST Magazine is out. It is an eZine, and with the help of Flash, they have brought multimedia content to a genre that not many were sure just what to do with it. best Buy got it right! This magazine is actually fun to browse. the TV ads have motion video and some of the ads actually talk and make sounds, etc. This is the future of magazine authoring. Now if they can just make a version you can cheaply carry around with you. Thats coming one day.